New Brenda, New Exhale.
Exhale Yoga & Movement Studio was the first yoga studio to open in Cranbrook, BC, and as such is no stranger to evolutions and the flow of time. Owner, Lead Instructor and general Woman-Extraordinaire, Brenda, has gone through incredible transformations over the past several years and felt it was time that her studio image did the same. Brenda’s passion is to help women heal, feel supported and inspired. She has a particular focus on restorative yoga for healing and organizes retreats which sell out almost instantly every month. We focused on design that would help Brenda share her message, her tools, her inspiration, and her offerings with her community in a way that feels authentic and true to her true/new-self. We focused on a refreshed logo design, brand identity systems and content photography for her to be able to use and post with ease. We also design her monthly retreat e-newsletters & accompanying social media content to help her communiciate her joy and excitement in her retreats in a visual way. It has been an absolute joy to work with her, in the wellness space, and connection deeply with the why behind all we do.